SAT Writing and Language Practice Test: Public Relations: Build Your Brand While Building for Others

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Public Relations: Build Your Brand While Building for Others

1 Public relations are all about communicating—in print, in press interviews, in web content, and on social media. Public relations specialists are the people 2 behind, corporations, politicians, entertainers, and athletes. Practically anyone with a public image needs someone on his or her staff to maintain that image. With media expanding into every area of our lives, it is no surprise that U.S. government economists expect this field to experience 3 above-average growth through the year 2020!

As a public relations specialist for the Broome Corporation, a global pharmaceutical company, Janice Lin is responsible for drawing positive attention to the company and therefore enhancing its reputation. "A big part of my job is maintaining relationships with people in the media—4 journalists, television personalities, online bloggers. I work with them to make sure the excellent work of the Broome Corporation is presented to the public accurately and often."

Public relations specialists like Lin are often tasked with creating materials for use in print and on the Web. The materials must match 5 its company's brand and message. "I 6 provide press releases on a regular basis, but I also write scripts for web-based videos that can be found on our corporate website. I conduct interviews and review speeches, as well." In a media-savvy world, corporations and public figures are expected to communicate with the public across multiple platforms.

[1] Most people in the public relations field have earned a bachelor's degree in communications, marketing, journalism, or other fields with 7 immovable skills. [2] An entry-level position in public relations can pay $30,000 per year. [3] Public relations specialists who rise in the field can earn increasingly higher salaries. [4] The Bureau of Labor Statistics expects the public relations field to grow 12 percent before 2022, which means an additional 27,400 jobs will be opening in the field.8 9

Lin has some advice for people who are considering a career in public relations: "I would suggest looking for local specialists in your area on a social media platform. 10 Reach out to them, request a meeting. 11 That will give you the opportunity of talking with them about their daily tasks and to observe how they talk to you about their company. You can learn a lot by listening. Also, consider joining a publication at your school. You'll learn to write effectively while also learning how to ask and answer difficult questions. That's the kind of thing I do every day."

1.

  • A. NO CHANGE
  • B. Public relations are all about communicating. In print, in press interviews, in web content, and on social media.
  • C. Public relations are all about communicating; in print, in press interviews, in web content, and on social media.
  • D. Public relations are all about communicating; in print, in press interviews, in web content. And on social media.

2.

  • A. NO CHANGE
  • B. behind: corporations, politicians, entertainers, and athletes.
  • C. behind—corporations, politicians, entertainers, athletes.
  • D. behind corporations, politicians, entertainers, and athletes.

3.

  • A. NO CHANGE
  • B. above-average growth through the year 2020.…
  • C. above-average growth through the year 2020.
  • D. above-average growth through the year 2020?

4.

  • A. NO CHANGE
  • B. journalists, a television personality, online bloggers
  • C. journalists, television personalities, an online blogger
  • D. a journalist, television personalities, online bloggers

5.

  • A. NO CHANGE
  • B. it's
  • C. their
  • D. they're

6.

  • A. NO CHANGE
  • B. form
  • C. craft
  • D. invent

7.

  • A. NO CHANGE
  • B. ordinary
  • C. immobile
  • D. transferable

8. Which sentence, if added after sentence 3, would provide the best support for the author's claim that "public relations specialists who rise in the field can earn increasingly higher salaries"?

  • A. Many employees in upper-level management positions boast about their generous salaries.
  • B. Upper-level management positions pay significantly more at approximately $101,000 per year.
  • C. PR workers who have been in the field for 30 or more years often rise to upper-level management positions.
  • D. However, some PR specialists never rise in their field and rarely make more than $40,000 per year.

9. Which topic sentence, if any, should be added to the beginning of the paragraph to establish the central idea of the paragraph?

  • A. NO CHANGE
  • B. Lin expects social media to be the best method for connecting with specialists in the future.
  • C. Lin began her career as a public relations specialist before it was a popular career choice.
  • D. Lin believes that the Bureau of Labor Statistics offers support for students who want to pursue public relations careers.

10.

  • A. NO CHANGE
  • B. Reach out to them, and request a meeting.
  • C. Reach out to them; and request a meeting.
  • D. Reach out to them; and, request a meeting.

11.

  • A. NO CHANGE
  • B. That will give you the opportunity to talk to them about their daily tasks and to observe how they talk to you about their company.
  • C. That will give you the opportunity to talk to them about their daily tasks, and observing how they talk to you about their company.
  • D. That will give you the opportunity to talk to them about their daily tasks, and of observing how they are talking to you about their company.