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What's Not to "Like"?
Eliza Jennings is excited to be a part of hercompany's first ever community event.Come get your face painted and try Zing—the new eight-hour energy shot! #zing05#LawrenceCoFieldDay #lovemyjobTom Willis has a position open for administrativesecretary—2 years of experiencepreferred. Message with any inquiries.Sherry Swanson needs help with the new10software program. Alert: Technophobia! Cananybody explain?If the eruption of smart phones has beenthe vanguard of anything, it is the nearsocietal takeover of social media. Within the15workplace, most supervisors quickly blocksites like Facebook, Twitter, and Instagramfrom company computers, and for good reason.Productivity is likely to decrease if threehours of an eight-hour workday are spent20"liking" and "tweeting" and "pinning." Thenthere is company bad-mouthing to consider.In the digital age, nothing one says or doesor records online is private—nothing. It takesonly a few incidents to realize that a social25media page is not the best place to post one'saggravation with company policies, to shareconfidential business plans, or to announceone's forthcoming resignation. And witheven the most responsible staff, there is the30heightened possibility of viruses or hacking.Simply put, many employers decide the consoutweigh the pros.Many of these same administrative boardsagree that social media outside of work is35just as harmful and make addendums toemployee contracts outlawing all mentionof work and/or colleagues via online socialoutlets. Other jobs go farther, demandingthat one's social media personalities align40with the corporate values maintained in theworkplace. One may face disciplinary actionand even termination if a page appears indecentor offensive. Still, when bringing in newhires, employers violate their own embargo45and check out prospective employees' pages,quickly disqualifying applicants who maynot seem to fit the company culture. Socialmedia has certainly altered today's workforce,and many would argue that the change50hasn't been for the best.Yet, the examples above paint anotherpicture—one where the workforce is actuallyimproved by the open communication, widernetwork, free advertising, and increased55accessibility of social media. In fact, there aremany reasons why an employer should hesitateto ban all social networking. For some,the unique ability of social media to marketcompany services and extend company reputation60is indispensable. Many startup businessesfind that they simply cannot competewithout a social media page to deliver theirmission and broaden their contacts. It cansimply be the best tool available for advertising,65marketing, expansion, and customerfeedback. Likewise, it provides an unrivaledmedium for market research.Networking expansion isn't the only plus.While it is possible that social media could70create discord, it is just as likely to promotecollaboration and solidarity within companyculture. Never before has it been aseasy for colleagues to link up, interact, andinitiate friendships. The benefits of having75employees who know one another anddevelop respect for one another are endless.A congenial icebreaker, Facebook and Twitterpages are known for bringing together formerstrangers and allowing acquaintances to realize80similar interests. A corporate culture thatembraces affinity and breaks down barriersto allow open and constructive discussion isin a far better situation than one that doesn't.Surprisingly, social media has also been85connected to better company retention.Some technologically savvy employers havecreated company pages where staff can makeannouncements, share ideas, discuss problems,and congratulate one another on excellent90work. The page becomes a space wherecolleagues can support one another, but alsowhere the company itself can show appreciation.Feelings of openness, teamwork, andapt recognition keep good workers happy95and in their positions longer. More so, someoffices report that employees who use socialmedia are actually more productive, withoccasional tweets and status updates providinga much-needed break in an otherwise100monotonous workday.Social media in the workplace has gottena bad rap; in many ways, it deserves it. Butthe role it can play—when embraced appropriately—in networking, collaboration, and105retention proves that it isn't as simple as that.Like any new and rapidly changing technology,it will take time and adaptability for itsadvantages and pitfalls to be clear. The smartcompany will find it necessary to consider110the implications social media presents for itsfuture—is it really something that can just beignored or banned altogether?
Percentages of members of each demographic group who use social networking sites in 2014.Source: Pew Research Center
1. Which of the following statements best expresses the thesis of the passage?
2. Which option gives the best evidence for the answer to the previous question?
3. The structure of the essay is best described as a/an
4. The most likely purpose of lines 1-11 is to
5. Lines 51-55 ("Yet . . . media") primarily function to
6. The passage suggests that what type of business would most likely benefit from utilizing social media?
7. Which option gives the best evidence for the answer to the previous question?
8. As used in line 67, the word "medium" most closely means
9. As used in line 90, the word "space" most closely means
10. Based on the information in the table, a randomly selected person with which of the following characteristics would be most likely to use a social network website?
11. What statement, if true, would best connect to the information in the graph to explain what the passage states about startup businesses in lines 60-66 ("Many startup . . . feedback")?
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