SAT Subject US History Practice Question 618: Answer and Explanation

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Question: 618

59. Which of the following was a marketing innovation of General Motors in the 1920s to help consumers buy more expensive cars?

A. Subliminal advertising
B. Rebates
C. Discounts for trading in an old car
D. Bargaining
E. The installment plan

Correct Answer: E


General Motors allowed customers to make a down payment on a car and then pay a certain mount each month, including interest, until the full price was paid.

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